The one line difference
An enrichment engine billed per credit, against a live search billed per lead.
Clay (clay.com) is a company discovery and enrichment engine built around a spreadsheet. You put rows in, and it runs them through multi provider waterfalls, calling one data vendor after another until something comes back, with Claygent doing the research a rule cannot express and bring your own API keys for the vendors you already pay. Its published plans were Free with 100 data credits a month, 500 actions a month and up to 200 rows per table, Launch at $167 a month billed monthly or from $54 a month billed annually, Growth at $446 a month billed monthly or from $185 a month billed annually, and Enterprise on a custom quote.
The honest framing is the same one we give Exa: Clay is a web wide company discovery and enrichment engine priced per credit, and it is the stronger tool today for building a dataset of any company on the web and then filling it in from many providers at once. Nothing on this page argues with that.
LeadFindr does one narrower thing and bills it differently. It charges 0.25 credits, about $0.025, only for a lead that came back with contact details, and nothing for the rest. It has two sources live today, local businesses by niche and place and decision makers by role, industry and location, and every website behind a result is opened and read while the search runs. Searching any company by description via web search is early access here, not something you can run today.
Side by side
Published facts only, each with the date we read it.
| LeadFindr | Clay | |
|---|---|---|
| Billing | 0.25 credits a lead with contact details, about $0.025. Nothing for a lead without | Monthly plans with a credit allowance: Launch $167, Growth $446 billed monthly, Enterprise custom |
| Annual pricing | No annual anything. There is no plan to sign | From $54 a month for Launch and from $185 a month for Growth, billed annually |
| Free entry | 100 credits on a new account, which is 400 leads | A free plan with 100 data credits a month, 500 actions and up to 200 rows per table |
| Data model | No stored corpus. The listing plus the business's own live website, read at search time | Multi provider waterfalls across many vendors, plus Claygent and your own API keys |
| Company search by description | Early access. Not available today | A core use case, available today |
| Best fit | Local businesses and the owners or managers behind them, as a call list | Building and filling in a dataset of companies from many sources at once |
| Cost of a row with nothing on it | Nothing. A lead with no email, phone or social profile is free | Credits are spent on the attempt, subject to the plan's allowance |
When Clay is the better buy
Many providers, many row types, one workspace.
- You are building a dataset rather than a call list, and the rows are companies of any kind rather than places on a map.
- You want a waterfall across several vendors so a miss at one provider is picked up by the next, which is precisely what Clay was built to run.
- You already hold API keys with data vendors and want to spend them inside one workspace instead of stitching the calls together yourself.
- You need research a filter cannot express, the kind of question Claygent is pointed at.
- You want company search by description working today. Theirs is shipped and ours is early access.
When LeadFindr is the better buy
A list of businesses that exist, billed only when it worked.
- Your market is local, and a waterfall of B2B providers keeps returning empty on a two person plumbing firm because no record was ever collected about it.
- You want the email read off the business's own page at search time rather than assembled from vendors who collected it earlier.
- You search in bursts. A monthly plan runs through the quiet weeks and a per lead meter does not.
- You want the rows that came back with nothing on them to cost nothing, which in a true local niche is a large share of the map.
- The thing running the search is an agent rather than a person, and you would rather set a spend cap than buy it a seat.
The caveat sits on our side: if you need company discovery by description, Clay does it today and our source for it is in early access.
Two different meanings of enrichment
Filling a record in, against proving the business is still there.
Enrichment in a waterfall means asking provider after provider until one of them has the field you wanted. It is a very good answer where records exist: companies with employees, corporate email patterns, funding rounds, job titles that somebody published. The weakness is structural rather than unfair, and it is the same weakness every contact database has. Where no record was ever collected, no number of providers helps, and where the record is old, several providers can agree on something that stopped being true.
Enrichment here means opening the business's own website while your search runs and reading what is published on it. Nothing is stored to go stale, a parked domain or a closed business drops out before it reaches your list, and the email is attributable to a page you can open yourself. The trade is honest in both directions: the search is slower than a lookup, and it only ever finds what a business publishes.
Which meaning you want depends on whether your buyer is a company with a record or a place with a front door. Running both is a reasonable answer for a pipeline that has halves of each.
Questions People Actually Ask.
Is LeadFindr a Clay alternative?
For local businesses and the people who run them, billed per lead that came back contactable, yes. For building and enriching a dataset of any company on the web across many providers, no. Clay is the stronger tool for that today.
What does Clay cost?
Its pricing page listed a Free plan with 100 data credits a month, 500 actions a month and up to 200 rows per table, Launch at $167 a month billed monthly or from $54 a month billed annually, Growth at $446 a month billed monthly or from $185 a month billed annually, and Enterprise on a custom quote. Read from clay.com on 15 September 2026.
Does LeadFindr run a waterfall across providers like Clay?
No. There is one path: the listing, then the business's own live website opened at search time, plus the decision maker behind the business where one is found. A waterfall across many vendors is what Clay is for.
Can LeadFindr enrich a list I already have?
That source is in early access, not available today. Enriching your own list of domains or company names with verified contacts is being built through the same live check and the same per lead price. Request early access and you will be told where it stands.
Which one is cheaper for local businesses?
They are billed on different units, so it depends on the market. LeadFindr charges 0.25 credits, about $0.025, only for the rows that came back with contact details, and a plan costs nothing in a quiet month because there is no plan.
Can I use both?
Yes, and it is a normal split. A waterfall for the company half of a market and a live per lead search for the local half solve different halves of the same problem.